1. Introduction to Phu Xuan University
Phu Xuan University was established on July 11, 2003, becoming the first and only private university in Hue City. With more than 20 years of development, the university has become one of the leading institutions in Hue in particular and the Central region of Vietnam in general.
With the desire to attract more students, the university frequently needed to run email marketing campaigns to introduce enrollment information to students and parents in surrounding provinces.
Previously, Phu Xuan University had relied on an in-house, self-built email system. However, its effectiveness was low, leading the university to seek a more advanced solution from a professional provider.
2. What Was the Challenge?
When Bizfly experts met with Phu Xuan University, the institution raised several key requirements:
- A platform capable of sending highly effective email marketing campaigns with maximum spam prevention.
- A dedicated support team to help operate and launch email campaigns using existing content and data.
- An automated system to send emails to students who filled out survey forms via Google Forms.
After reviewing the requirements, Bizfly proposed the BizMail solution along with a managed email campaign service package. This solution met Phu Xuan University’s need for large-scale email campaigns and offered an open API to receive data from various sources.
This enabled the university to automatically send emails immediately after a student submitted a registration form.
3. Results Achieved
With BizMail and Bizfly’s managed campaign service, Phu Xuan University successfully overcame the difficulties they had faced in executing email campaigns.
After a period of use, the university expressed satisfaction with BizMail’s features, including:
- Email Automation
- Comprehensive and intuitive reporting
- Large-scale data handling
Beyond operational improvements, thanks to BizMail’s open API that collected data from registration forms across platforms, the number of prospective students Phu Xuan University could reach grew significantly, resulting in higher conversion rates.
Thus, the adoption of BizMail and Bizfly’s campaign management service has delivered positive results and clear value for Phu Xuan University.
4. BizMail – Bulk Email Marketing Software for Every Business
BizMail is an Email Marketing and Automation solution developed by VCCorp’s expert team. It enables businesses to send mass emails, build stronger customer relationships, increase engagement, boost brand awareness, and ultimately drive sales.
Key features of BizMail include:
- Diverse templates: A wide range of beautiful, professional email templates for different occasions.
- Email validation: Filtering out invalid email addresses to improve list accuracy.
- Automation: Schedule email sends, create automated sequences, and save time and effort.
- Analytics: Track detailed metrics such as open rates, click rates, and conversions to optimize campaigns.
In addition to Phu Xuan University, many other organizations in Vietnam trust BizMail, including VinFast, Educap, and Aeon Mall.
If you are interested in BizMail’s features and would like to try the product, you can contact the hotline at 0964 69 12 99 or leave your information below.
