How to get a quality customer email list for email marketing? Let’s explore how to effectively collect potential customer emails in this article!  

What is collecting customer email data?

Collecting customer email data is the process of gathering and storing information about the email addresses of customers or potential users, with the aim of reaching out to them through online marketing campaigns or building long-term relationships.  

To achieve this, businesses often apply various methods ranging from free to paid on different platforms.  

Why is it necessary to collect potential customer emails? 

All current decisions are based on data; the numbers are why data is likened to gold for businesses. When you have customer email data at hand, you gain several advantages in:  

• Direct and effective outreach: Email is a direct communication tool with customers, allowing businesses to send accurate and timely information. Compared to other communication channels (social media, advertising), email has a higher interaction rate.  
• Building long-term relationships: Collecting emails allows businesses to maintain regular connections with customers, thereby enhancing loyalty and creating opportunities for repeat sales.  
• Increasing conversion probabilities: Email marketing can be personalized, which helps increase the conversion rate when sending offers, promotions, or products suited to the individual needs of each customer. According to statistics, global email marketing revenue is expected to grow from $7.5 billion in 2020 to nearly $18 billion by 2027. Particularly for B2B businesses, email is a marketing channel that influences revenue growth by 31%.  
• Cost-saving: Compared to traditional advertising campaigns, email marketing is less expensive yet highly effective, especially when compared to channels like television or print advertising.  
• Collecting feedback and improving services: Email is a convenient channel for gathering customer feedback, allowing businesses to improve their products and services.  
• Creating opportunities for collaboration and market expansion: Having a list of potential customer emails helps businesses easily expand their target audience, test new strategies, and seek business collaboration opportunities.  
• Optimizing marketing strategies: Data from emails helps analyze customer behavior, thereby building appropriate marketing strategies and enhancing effectiveness in reaching and interacting with customers.  

9 ways to collect potential customer emails for marketing activities  

Collecting customer emails from promotional programs  

Collecting customer emails from promotional programs is one of the popular and effective ways to build an email marketing list. By providing enticing values such as discounts, freebies, or early access, you can encourage customers to provide their contact information.  

To collect customer emails from promotional programs, you can apply the following methods:  

• Create attractive offers: Ensure your promotional program is compelling enough for customers to be willing to provide their email. For example: discounts, free gifts, or participation in a lucky draw.  
• Simple registration form: Create a form to collect emails on your website or landing page with the fewest fields possible. Only request the email and possibly the customer’s name.  
• Run ads with offers: Use platforms like Facebook, Google, or TikTok to advertise your promotional program, directing users to a registration page that requires providing their email.  
• Use pop-ups or banners: Add a pop-up or banner to your website to encourage customers to sign up for offers via email.  
• Organize contests or surveys: Encourage customers to participate in contests or surveys for a chance to receive offers, and ask for their email when registering to participate.  
• Use social media: Promote discount programs on social media platforms and encourage customers to provide their email to receive discounts.  
• Referral programs: Encourage current customers to refer friends by offering discounts when they successfully introduce a new person, and require both the referrer and the new customer to provide their email.  
• Using chatbots: Chatbots can be an effective tool for directly interacting with customers on your website, guiding them to provide their email to receive discounts.  

Through the purchase registration form on the website  

Collecting customer emails through the purchase registration form is one of the most effective methods to build your email marketing list. When customers fill out this form, they are actively allowing you to contact them and provide further information about your products and services.  

Here are the steps to implement:  

Create a professional registration form  

• Display location: Place the form in clear view on your website such as the homepage, product page, or checkout page.  
• Attractive design: The form needs to be clear, simple, and easy to use. Limit the request for too much information to avoid customers feeling overwhelmed.  
• Strong Call to Action (CTA): Use CTA buttons like “Get Discount”, “Sign Up for Updates”, “Get Consultation” to encourage users to enter their email.  

Provide value to attract registrations  

• Offers or discounts: Offer discount codes or free gifts when customers register their email.  
• Valuable content: Promise to send emails with valuable information such as promotions, news about new products, or tips for using the products.  

Collect email data from customer contact calls  

A method that may seem obvious but is actually one of the best ways to obtain potential customer emails. To gather a substantial amount of email data for your company’s Email Marketing campaign, take advantage of the contact calls with customers.  

This task will require the support of telephone operators, telesales staff, and customer service staff in the company to professionally and cleverly collect customers’ email addresses. 

Collect email from customers registering on the website  

Investing in content on the website to provide valuable information for customers is currently a marketing trend for many businesses. This not only attracts customer visits but also encourages them to voluntarily leave personal information such as emails when registering on your website. This is also a source of collecting potential customer emails that you cannot overlook.  

Share on forums and social media  

Here are some ways to help you collect customer emails on social media:  

Create engaging and valuable content  

• Provide offers or exclusive content: You can collect emails by offering valuable materials (e.g., ebooks, reports, or free courses) only when customers provide their email. Post articles introducing this content on platforms like Facebook, Instagram, LinkedIn.  
• Discounts or promotions: Encourage users to sign up for emails to receive discount codes, special offers, or early information about promotions.  

Leverage advertising tools with lead generation features  

• Facebook Lead Ads: This ad integrates a registration form within the Facebook platform itself without requiring customers to leave the page. You can ask customers to enter their email directly from the ad.  
• Instagram Lead Forms: Similar to Facebook, Instagram allows using forms to collect information from users when they click on the ad.  

Use strong CTAs in posts  

• Link to landing pages: In social media posts, include a link to a landing page where customers can register their email to receive more information or other benefits.  
• Creative CTAs: For example, “Sign up now to not miss out on useful tips!” or “Get our exclusive newsletter now.”  

Create contests or giveaways  

• Create mini-games: Require users to provide their email to participate in contests,giveaway with attractive gifts. This form attracts a large number of participants.
• Using hashtags: Combine creative hashtags to increase reach, helping attract more participants.

Leverage groups and communities  

• Join relevant groups: Participate in Facebook groups or forums where your target customers are active and share about programs or content requiring participants to provide their email addresses.  
• Create a private group: Create a community or closed group related to your brand and request emails when customers join to provide information about offers or special events.

Organize Webinar/Workshop to collect emails  

Hosting online webinars or workshops is an effective method for collecting customer emails.  

• Start by choosing a compelling topic that relates to the needs of potential customers.  
• Next, create a landing page with a simple registration form, requesting information like name and email, along with a strong CTA such as “Register Now”.  
• To attract participants, promote the event through social media, your website, and paid ads to encourage registrations.  
• After customers register, send a confirmation email with details, and remind them before the event to optimize attendance rates.

Register information through a Popup window  

Collect potential customer emails through registration information in a Popup window is also an effective way. While this helps you quickly gather customer email data, it can also annoy customers when the popup appears.  

Many businesses applying this method have had to spend a considerable amount on advertising each month, waiting until they have a certain number of registrations before their advertising costs decrease. If your website is small and lacks useful information, the success rate is 50-50.

Create advertising campaigns from organizing events  

Creating advertising campaigns from organizing events is a way to collect emails from potential customers that many large companies are interested in. Some major businesses that have applied this method include Ford, Heineken, Unilever,… You can certainly learn from these by organizing gift campaigns or competitions on social media and forums related to the field/product your company offers. The goal is to attract participants by asking for personal emails and related information.

Collect emails from customers using the product  

Not far away, customers who have used your product are also a potential source for collecting emails. Organize some programs for users to provide personal information or send emails to the company to participate or accumulate points to receive rewards. It is evident that there are many ways for your business to have a quality list of potential customer emails. Additionally, you should also be aware of quick-result methods that carry the risk of legal violations, such as exchanging or buying customer email data.

4. Conclusion  

I hope the methods for collecting customer emails above are useful for businesses when implementing marketing campaigns. Wishing your business to make good use of data to turn potential customers into actual revenue.