Email Marketing is an effective tool to reach potential customers, maintain contact with existing customers, and boost sales. However, in businesses, sending emails manually is time-consuming and labor-intensive. This article from BizMail will introduce you to how to send bulk emails that can save you time and increase your marketing effectiveness.  

What is bulk email sending?

Bulk email sending means sending the same content email to many people at the same time. The email can be sent to all recipients at the same time or can be sent to a list of recipients through a mailing list or distribution group.

This method is popular for businesses, organizations, and individuals who need to communicate with many people simultaneously, such as sending announcements to the entire company, sharing updates with teams, or mainly sending product/service introduction emails to customers.

Why should you send bulk emails?

Save time and costs

When it comes to an effective marketing form that doesn’t cost too much to implement, managers might immediately think of email.

Especially when sending bulk emails to many people at once, businesses can also save time from manually sending emails to each customer, leading to time wastage and potential errors in the email sending process.

Attract a large number of customers to visit the website

When businesses can produce valuable content and want to distribute it to customers, many businesses will likely choose to distribute that useful content via email.

However, to attract customers to visit the business’s website or blog and read that useful content, the email content that customers receive also needs to be engaging and interesting to draw the reader’s attention.

For an engaging email, businesses need to focus on several factors like compelling subject lines, effectively guiding the reader, providing useful information in the content section, and making calls to action.

Increase sales revenue

By sending bulk emails to promote products to many people at once, businesses will be able to increase sales by reaching more customers and boosting conversion rates.

In fact, according to Hubspot, 59% of professionals in the marketing field say that their highest source of conversion is email. Email marketing campaigns are one of the best ways to promote sales discount programs and encourage potential customers to purchase products.

Additionally, using email also contributes to automating the business’s sales process, helping businesses save time and increase sales.

Support easy mailbox management, avoiding oversights

The volume of emails sent out in bulk is still managed systematically, preventing situations of sending incorrect information, programs, or missing people.

Steps to send bulk emails to customers

Before starting to learn how to send bulk emails, the first thing to prepare is a computer connected to the internet, an email account set up and ready to send and receive emails.

Follow these step-by-step instructions to send emails to many people.

• Step 1: Log into your email account
• Step 2: Click on COMPOSE
• Step 3: A new email window will open. In the “To” address box, enter the email address of the first recipient. Then enter a comma and space to separate this address from the next email address. Enter the second address and continue, inserting a comma and space between each subsequent address.
• Step 4: If you want to include someone in your email just to “keep them in the loop,” the sender can do this by adding (their) email addresses to the Cc or Bcc field in the same way, using a comma and space between each person.

Use Cc if you want all recipients to see (the) emails who also received this email. Use Bcc,if you want (the) addresses of them to be hidden from all other recipients.

When sending the same email to multiple different people, especially if they do not know each other, businesses should place email addresses in the ‘Bcc’ field to keep the “mailing list” confidential. This way, there is no chance it could fall into the hands of spammers or hackers.

Disadvantages of sending bulk emails

Emails can be considered spam

Sending emails to many people at once using the Cc or Bcc method can trigger spam filters. If using email tools not designed for bulk email, the email may end up in the recipient’s junk folder — or worse, never make it to their inbox.

The number of addresses may be limited

Some email services have limits on the number of addresses that can be included in bulk emails to prevent potential fraudulent activity. The number of email addresses being sent to does not matter; each email counts against the limit. If the contact list exceeds the limit, the business will have to pause and return to send emails the next day.

It may seem unprofessional

The Bcc method is not practical for professional emails because recipients may see that they have been added as Bcc. This can seem unprofessional and may leave a poor impression on the business’s customers and partners.

Some tools for sending bulk emails

GetResponse

GetResponse is a tool that allows sending emails to many people at once with a high success rate. In addition, GetResponse features attractive, suitable email designs that can be previewed before sending on both phone and computer.

Sendgrid

Sendgrid is a platform that helps businesses improve how they send bulk emails, achieving high read and response rates. Sendgrid allows users to manage emails and create detailed report statistics, helping businesses determine whether their email marketing campaigns are effective and what needs improvement.

MailChimp

MailChimp is one of the email marketing software widely trusted by businesses for bulk email campaigns. As one of the long-standing entities in providing effective email sending, MailChimp maintains its position with over 12 million customers and over 1 billion emails sent.

BizMail

BizMail is a bulk email marketing software operated by Bizfly, VCCorp — an entity with 20 years of experience in technology and media in Vietnam. The software helps businesses send bulk emails, minimizing spam issues, and ensures 99% of emails reach the inbox.

Conclusion

Hopefully, through this article, individuals and businesses can use bulk email sending tools effectively to save time, enhance marketing campaign effectiveness, and increase revenue for the business. Wishing you success!