Have you ever sat in front of the screen for hours and still didn’t know what to write for your next email marketing campaign? Or do you feel like your ideas are gradually running out after each campaign? Don’t worry, email marketing doesn’t have to be a battle with creativity. With the 10 simple methods below, you will always have a wealth of inspiration to write engaging, effective emails that reach the right customers. Let’s explore them now!  

10 “God-like” email marketing tips

Create an impressive subject line

The subject line is the fastest bridge that makes users decide whether to open the email or not. To write a good subject line that makes readers want to open the email, remember to:

• “Hit hard” on the pain points or issues that users care about.
• Highlight important information: promotions, discounts, gifts…
• The subject line should be concise and focused on the main message you want to convey.
• Always create a different email subject line after each send.

Focus on personalization

A personalized email copy will work better than a “generic” email copy. Therefore, add the customer’s name to the email subject line to make them feel your respect for them. This will encourage them to open the email to see what is inside.

To avoid being “lost” among other emails, you should ensure full personalization of the email and make it more distinctive compared to your competitors’ emails.

Keep email content short and concise

You should know that customers only spend 1 minute browsing through the emails in their inbox – and only when your email is truly captivating will they spend more time to explore.

Therefore, an effective way to write Email Marketing is to categorize each issue with specific goals to build the initial marketing message before moving on to the core content.

Add attractive descriptive adjectives to the subject line and first few lines of the email

Adding attractive descriptive adjectives to the subject line and the first few lines will increase the likelihood of convincing users to click on it – making them look forward to your next emails.

Avoid overloading with images

If you build Email Marketing to introduce or advertise a new service/product, then you should attach relevant images that are well-designed and vibrant to create a strong impression and make customers trust your business more.

However, this doesn’t mean you should add too many images as it will affect the loading speed of the email, which will make customers impatient and exit quickly. An effective way to write Email Marketing is to add only 1-2 images to each email.

Design a professional interface

Although you have grasped some ways to write professional Email Marketing, you won’t win users’ favor if the email interface is too unattractive!

Even if they open your email, the chances of clicking on the CTA or link are very low. This means your Email Marketing campaign has failed.

You should be aware of the general principles to write a perfect email as follows:

• The interface is compatible with the devices used (mobile, desktop…)
• The layout of text/images is clear.
• The content is concise and engaging.
• The images reflect the content and are vibrant.
• The placement of links and CTAs.

Since the email’s purpose is to encourage customers to visit the website through CTAs or links. If you lack any of these elements, implementing Email Marketing will not succeed!

Do not use words that may be marked as spam

Whether you want to or not, your email can still end up in the Spam filter and be in the junk folder of the user. To mitigate this issue, you should avoid using misleading words that could be flagged as spam by Google, specifically:

• WRITING IN ALL CAPS FOR THE ENTIRE EMAIL.
• Phrases like: “Click here”, “Once-in-a-lifetime opportunity”, “Buy now”…
• Using too many “!!!!” in the email.
• Email content that has too many different colored texts.
• Only using 1 large image without or little text conveying information.
• Using the word “Check” in the subject line.Using sloppy HTML code or just copying into Word and directly exporting to an HTML file
• Sending in bulk to many recipients in the same company.

Do not include “obvious” advertising

Most email recipients today feel annoyed by promotional emails. They believe these emails are not concerned with the issues they are facing but only want to sell. This will worsen the relationship between businesses and customers.

It is best to avoid writing promotional messages in emails. Instead of focusing on showcasing services/products, you should present solutions that “hit hard” on the customers’ needs, which will catch users’ attention more effectively.

Using phrases like “support/improve your issues…” will build trust with customers better than “our services/products have…”.

Insert CTA buttons according to standards

A CTA is a Call to Action button – an essential component that creates a successful Email Marketing campaign. Designing an attractive CTA button will encourage customers to click and increase sales conversion rates.

Here are some useful tips that can help you create an attractive CTA button:

• Use concise, strong action-oriented phrases like: “right now,” “get it now,” “sign up now,” “see now”…
• A novel but visually appealing design.
• Prominent colors.
• A visible position: Center, right, or below the email.
• The size should be larger than the font size by 1-2 pixels.
• Do not use too many CTA buttons, as this can overwhelm users.

Do not become a SPAMMER!

Spamming continuously is a common mistake among those running their first Email Marketing campaign. This will turn you into a “hated” Spammer in the eyes of users.

Have a professional strategy for sending emails: timing, frequency, messages to be conveyed… It would be better to research your target audience to understand their behavior and needs. This way, sending emails will be more effective.

How to write the conclusion of Email Marketing?

An effective conclusion to a marketing email should reiterate the main value to remind readers of the reason for action. Add a clear call to action, creating a sense of urgency or a time limit to encourage immediate feedback. Personalizing the closing makes the email friendlier, and don’t forget a professional signature with contact information for the recipient to easily connect. Finally, a P.S line can be a great way to emphasize an offer or important reminder.

Every day, users receive many emails in their inbox. As a result, their inbox gradually fills up, and they do not want to receive more emails. If users have a negative impression of the Email Marketing from a certain business, they are likely to delete it immediately after receiving the notification. Therefore, do everything carefully so that your business does not end up on users’ “black lists.”