Loc Phat Bank and the Headache Called “Spam”

More than anyone, Loc Phat Bank (formerly Lien Viet Post Bank) understands that keeping customers requires more than just transactions. What they need are genuine connections—messages sent to the right people, at the right time, and delivered straight to the primary inbox.

But there was one problem.

Every day, millions of emails are thrown into the trash, filtered into the “Spam” folder, or never reach customers at all. Loc Phat Bank was no exception. Despite owning a massive customer database, how could they ensure that crucial emails—such as promotions, customer care notices, or transaction reminders—weren’t missed?

If this issue remained unsolved, they would lose not only opportunities to connect with millions of customers but also, more importantly, their trust.

The Solution Was Not Just Sending—But Reaching Customers

To tackle the challenge of sending massive volumes of emails (up to millions), Loc Phat Bank turned to BizMail – Bizfly’s Email Marketing & Automation solution.

BizMail is not just a bulk-sending tool. It acts like a “special passport” that allows Loc Phat Bank’s emails to pass through the toughest filters of Gmail, Outlook, and other spam defenses.

Together with Bizfly’s experts, BizMail deployed key measures to ensure that over 95% of emails land in the inbox, including:

• Dedicated IPs – like a “priority flight lane” that prevents emails from being pushed into spam. 
• Robust email authentication – eliminating 99% of fake emails and keeping only high-quality customer lists. 
• AI-powered spam alerts – helping emails avoid “spam traps” set by email platforms. 

Results Achieved After the Shift

After implementation, Loc Phat Bank launched its first campaign, sending millions of emails. The results were immediate and encouraging:

• Inbox placement rate exceeded 95%. 
• Open rates increased by 20–30%. 
• Customers responded faster, and conversion rates from email marketing rose significantly. 

This was no longer just a one-off trial. Loc Phat Bank decided to go further—continuing to scale up with BizMail across multiple campaigns.

For them, BizMail had evolved from being an email marketing tool into a core pillar of customer connection strategy.

About BizMail – Powerful Email Marketing & Automation for Businesses

BizMail is Bizfly’s fast, simple, and effective email marketing and automation tool designed to help businesses boost conversions and drive upsell and cross-sell. By using BizMail, companies save up to 50% of marketing costs thanks to automated segmentation, customer nurturing, and a host of powerful features:

• Inbox placement up to 95% with email authentication, eliminating 99% of fake emails, plus AI-powered spam alerts. 
• Campaigns in 15 minutes – quickly set up and run marketing campaigns. 
• 100+ templates – a vast library with drag-and-drop email design.

Why Businesses Choose BizMail

• Personalized emails – tailor subject lines and content to each customer, boosting open and conversion rates. 
• Duplicate & invalid email filtering – automatically removes fake, spam, or invalid emails from lists. 
• Automated campaign flows – schedule email nurturing sequences for long-term marketing campaigns, always hitting the right customer at the right time. 
• Spam risk alerts – AI highlights sensitive words flagged by Google’s spam filters, reducing the chance of being marked as spam. 
• Real-time reporting – detailed stats on open rate, click rate, and conversions, enabling quick strategy adjustments. 
• A/B testing – experiment with subject lines, content, and send times to find the best-performing version. 

For banks and financial institutions seeking secure, large-scale, and high-impact email marketing, BizMail is the trusted choice.

Conclusion

From a tough challenge in email marketing, Loc Phat Bank found the perfect solution with BizMail—helping them not only send millions of emails but, more importantly, send them to the right customers, at the right time, with the right intent.

If your business is also seeking an effective email solution, don’t hesitate to connect with Bizfly!